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Principles of marketing. Seventeenth Edition
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
- Edition
- Seventeenth Edition
- ISBN/ISSN
- 9781292220178
- Collation
- 734 p. ; 27 cm.
- Series Title
- -
- Call Number
- 658.8 Kot p
Business ethics : decision making for personal integrity and social responsib…
This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business. Glossary : page 407-414. Index : page 415-433
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781266256141
- Collation
- 433 p. ; 23 cm.
- Series Title
- -
- Call Number
- 174.4 Har b
Advertising and promotion : an integrated marketing communications perspectiv…
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…
- Edition
- Tenth Edition
- ISBN/ISSN
- 9789814575119
- Collation
- 827 p.
- Series Title
- -
- Call Number
- 659.1 Bel a
Brand mascots : and other marketing animals
Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in conten…
- Edition
- -
- ISBN/ISSN
- 9781138825079
- Collation
- 299 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.113 Bro b
The handbook of strategic public relations and integrated marketing communica…
The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as w…
- Edition
- Second Edition
- ISBN/ISSN
- 9780071767460
- Collation
- 904 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.45 Cay h
Supply Chain Logistics Management. Second Edition
Supply Chain Logistics Management is exciting and promises to bolster traditional logistics courses and invigorate supply chain management courses, by examining traditional logistics issues within the context of the supply chain. Supply Chain Logistics Management integrates technology and provides a solid foundation that clearly describes the role of logistics within the supply chain, portrayin…
- Edition
- Second Edition
- ISBN/ISSN
- 9780071254144
- Collation
- -
- Series Title
- -
- Call Number
- 658.81220 Bow s
The Thank You Economy
If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing busin…
- Edition
- -
- ISBN/ISSN
- 9780061914188
- Collation
- -
- Series Title
- -
- Call Number
- 658.8 Vay t
Digital marketing : communicating, selling and connecting
Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background …
- Edition
- -
- ISBN/ISSN
- 9781788115360
- Collation
- 206 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 Ker d
Enterprise resource planning systems : systems, life cycle, electronic commer…
Enterprise Resource Planning Systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the pros and cons of ERP systems, explains how they work, and highlights their role at the heart of e-commerce. The author begins by explaining the background to ERP syste…
- Edition
- -
- ISBN/ISSN
- 9780521791526
- Collation
- 232 p.
- Series Title
- -
- Call Number
- 658.84 O'l e
Global marketing. Eighth Edition
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, …
- Edition
- Eighth Edition
- ISBN/ISSN
- 9781292017389
- Collation
- 608 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.84822 Kee g
Personal brands : manage your life with talent and turn it into a unique expe…
Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world
- Edition
- -
- ISBN/ISSN
- 9780230252639
- Collation
- xiii, 226 p.
- Series Title
- -
- Call Number
- 658.827 Alv p
The new rules of sales and service : how to use agile selling, real-time cust…
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultan…
- Edition
- Revised and expanded
- ISBN/ISSN
- 9781119272427
- Collation
- -
- Series Title
- -
- Call Number
- 658.8 Sco n
Global Marketing. Fifth Edition
For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780138133863
- Collation
- -
- Series Title
- -
- Call Number
- 658.84822 Kee g
Marketing : the core. Fifth Edition
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just w…
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780078028922
- Collation
- 507 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 Ker m
Successful direct marketing methods : interactive, database, and customer-bas…
Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --
- Edition
- Eighth Edition
- ISBN/ISSN
- 9780071458290
- Collation
- xxviii, 663 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 Sto s
Brand activation : implementing the real drivers of sales and profit
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
- Edition
- -
- ISBN/ISSN
- 9780994429308
- Collation
- -
- Series Title
- -
- Call Number
- 658.81 Mck b
Strategic market management : global perspectives
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional …
- Edition
- First Edition
- ISBN/ISSN
- 9780470689752
- Collation
- 354 p.
- Series Title
- -
- Call Number
- 658.802 Aak s
Massively networked : how the convergence of social media and technology is c…
Massively Networked: How the convergence of social media and technology is changing your life catches you up on the astonishing technological and social media innovations available now that can affect everything from your health, to your community, to how you think about earning a living. How you imagine your life literally matters now more than ever before. Massively Networked, a groundbreakin…
- Edition
- First Edition
- ISBN/ISSN
- 9780983199502
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Lun m
Social media marketing : a strategic approach. Second Edition
Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in th…
- Edition
- Second Edition
- ISBN/ISSN
- 9781305502758
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Bar s
Managing customer relationships : a strategic framework. Second Edition
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Pe…
- Edition
- Second Edition
- ISBN/ISSN
- 9780470423479
- Collation
- 512 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.812 Pep m
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