Global marketing. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292017389

Collation

608 p. ; 28 cm.

Series Title

-

Call Number

658.84822 Kee g

Personal brands : manage your life with talent and turn it into a unique expe…

This book shows how to build and manage your personal brand

The new rules of sales and service : how to use agile selling, real-time cust…

Edition

Revised and expanded

ISBN/ISSN

9781119272427

Collation

-

Series Title

-

Call Number

658.8 Sco n

Global Marketing. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780138133863

Collation

-

Series Title

-

Call Number

658.84822 Kee g

Marketing : the core. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780078028922

Collation

507 p. ; 28 cm.

Series Title

-

Call Number

658.8 Ker m

Successful direct marketing methods : interactive, database, and customer-bas…

Edition

Eighth Edition

ISBN/ISSN

9780071458290

Collation

xxviii, 663 p. ; 25 cm.

Series Title

-

Call Number

658.872 Sto s

Brand activation : implementing the real drivers of sales and profit

Edition

-

ISBN/ISSN

9780994429308

Collation

-

Series Title

-

Call Number

658.81 Mck b

Strategic market management : global perspectives

Edition

First Edition

ISBN/ISSN

9780470689752

Collation

354 p.

Series Title

-

Call Number

658.802 Aak s

Massively networked : how the convergence of social media and technology is c…

Edition

First Edition

ISBN/ISSN

9780983199502

Collation

-

Series Title

-

Call Number

658.872 Lun m

Social media marketing : a strategic approach. Second Edition

Edition

Second Edition

ISBN/ISSN

9781305502758

Collation

-

Series Title

-

Call Number

658.872 Bar s

Managing customer relationships : a strategic framework. Second Edition

Edition

Second Edition

ISBN/ISSN

9780470423479

Collation

512 p. ; 26 cm.

Series Title

-

Call Number

658.812 Pep m

Campaign It! : Achieving Success Through Communication

Edition

-

ISBN/ISSN

9780749464219

Collation

232 p. ; 25 cm.

Series Title

-

Call Number

658.45 Bar c

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Fourth edition

ISBN/ISSN

9781118488768

Collation

439 p ; 23 cm

Series Title

-

Call Number

658.87222 Sco t

Power pricing : how managing price transforms the bottom line

Bibiliografi dan Indeks

Seeking customers

Articles originally published in the Harvard business review, Companion volume to: Keeping customers, Includes bibliographical references and index.

Global Vision : Building new models for the corporation of the future

Edition

-

ISBN/ISSN

0071132635

Collation

xxxvi, 197 hlm. ; 23 cm.

Series Title

-

Call Number

658.84822 Dan g

How to be a better at customer care

Terdapat 2 kopi

Digital marketing strategy : an integrated approach to online marketing. Thir…

Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Index : page 389-399

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238