Public relation & Crisis Management : Pendekatan Critical Public Relations Et…

Buku ini merupakan referensi untuk kajian Ilmu Public Relations yang menawarkan solusi penerapan pendekatan kritis bagi pemecahan permasalahan Public relations, antara lain melalui riset. Dalam proses Public relations, riset memungkinkan praktisi Public relations menjalankan tugasnya secara efektif, antara lain karena riset dilakukan sebagai dasar membuat perencanaan program. Praktisi Public re…

Manajemen public relations: strategi menjadi humas profesional

Buku ini mencoba menghadirkan uraian seimbang antara humas organisasi nonbisnis dan humas organisasi bisnis. *** Persembahan penerbit Kencana (Prenadamedia Group)

Strategic Planning For Public Relations. Third Edition

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice …

Introduction to public relations

Edition

-

ISBN/ISSN

9786028969017

Collation

191 p.

Series Title

-

Call Number

659.2 Pri i

The practice of public relations. Tenth Edition

This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions.

Public relations as relationship management : a relational approach to the st…

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Strategic planning for public relations. Fourth Edition

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

The public relations handbook. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780415598149

Collation

487 p. ; 25 cm.

Series Title

-

Call Number

659.2 The t

New media and public relations. Third Edition

The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments.

Mastering Public Relations. Second Edition

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

The Practice of Public relations. Eleventh Edition

For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in …

Primer Of Public Relations Research. Second Edition

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of quali…

Handbook of Public Relations: Pengantar Komprehensif

Buku ini menjelaskan semua hal yang ''wajib'' dan perlu diketahui oleh insan Public Relations (PR). Semua yang diuraikan di sini merupakan pengetahuan dasar bagi calon dan pejebat PR, baik yang bersifat teoretis maupun praktis. Dengan mengetahui dan memahaminya, diharapkan akan lahir insan-insan PR yang profesional yang dapat mengembangkan citra dan reputasi lembaga, perusahaan, dan organisasinya.

Planning and Managing Public Relations Campaigns. Second Edition

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second ed…

Planning and managing public relations campaigns : a strategic approach. Thir…

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program…

Public relations writing : pendekatan teoretis dan praktis

Edition

-

ISBN/ISSN

9793782242

Collation

244 p.

Series Title

-

Call Number

659.2 Iri p

Public relations writing : teknik produksi media public relations dan publisi…

Edition

Edisi Kedua

ISBN/ISSN

9786029413083

Collation

294 p

Series Title

-

Call Number

659.2 Kri p

Reputation management : the key to successful public relations and corporate …

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputati…

Reputation management : the key to successful public relations and corporate …

Edition

Fourth Edition

ISBN/ISSN

9780815376972

Collation

438 p. ; 27 cm.

Series Title

-

Call Number

659.2 Doo r

Strategic communication theory and practice : the cocreational model

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory a…