Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Stacks, Don W

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Primer Of Public Relations Research. Second Edition

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of quali…

Edition: Second Edition
ISBN/ISSN: 9781593855956
Collation: -
Series Title: -
Call Number: 659.2 Sta p

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