This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions.
For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in …