Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Marketing. Fifth edition

Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students e…

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Facilitating learning organizations : making learning count. Second Edition

This textbook provides business students with the knowledge and understanding of electronic commerce from a security risk management and control perspective.

Mastering Marketing

Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.

Marketing celebrities : Selebriti dalam iklan dan strategi selebriti memasark…

Edition

-

ISBN/ISSN

979206737x

Collation

viii, 141 p. ; 21 cm

Series Title

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Call Number

658.8 Roy m

Advanced google adwords. Second Edition

Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retar…

Integrated marketing communication : creative strategy from idea to implement…

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.

Principles of marketing. Fourteenth Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Principles of marketing. Seventeenth Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Business ethics : decision making for personal integrity and social responsib…

This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business. Glossary : page 407-414. Index : page 415-433

Advertising and promotion : an integrated marketing communications perspectiv…

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…

Brand mascots : and other marketing animals

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in conten…

The handbook of strategic public relations and integrated marketing communica…

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as w…

Supply Chain Logistics Management. Second Edition

Supply Chain Logistics Management is exciting and promises to bolster traditional logistics courses and invigorate supply chain management courses, by examining traditional logistics issues within the context of the supply chain. Supply Chain Logistics Management integrates technology and provides a solid foundation that clearly describes the role of logistics within the supply chain, portrayin…

The Thank You Economy

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing busin…

Digital marketing : communicating, selling and connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketing's background …

Enterprise resource planning systems : systems, life cycle, electronic commer…

Enterprise Resource Planning Systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the pros and cons of ERP systems, explains how they work, and highlights their role at the heart of e-commerce. The author begins by explaining the background to ERP syste…

Global marketing. Eighth Edition

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, …