Principles of marketing. Fourteenth Edition

Edition

Fourteenth Edition

ISBN/ISSN

9780273752431

Collation

135 p.

Series Title

-

Call Number

658.8 Kot p

Principles of marketing. Seventeenth Edition

Edition

Seventeenth Edition

ISBN/ISSN

9781292220178

Collation

734 p. ; 27 cm.

Series Title

-

Call Number

658.8 Kot p

Business ethics : decision making for personal integrity and social responsib…

This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business. Glossary : page 407-414. Index : page 415-433

Advertising and promotion : an integrated marketing communications perspectiv…

Edition

Tenth Edition

ISBN/ISSN

9789814575119

Collation

827 p.

Series Title

-

Call Number

659.1 Bel a

Brand mascots : and other marketing animals

Edition

-

ISBN/ISSN

9781138825079

Collation

299 p. ; 24 cm.

Series Title

-

Call Number

659.113 Bro b

The handbook of strategic public relations and integrated marketing communica…

Edition

Second Edition

ISBN/ISSN

9780071767460

Collation

904 p. ; 24 cm.

Series Title

-

Call Number

658.45 Cay h

Supply Chain Logistics Management. Second Edition

Edition

Second Edition

ISBN/ISSN

9780071254144

Collation

-

Series Title

-

Call Number

658.81220 Bow s

The Thank You Economy

Edition

-

ISBN/ISSN

9780061914188

Collation

-

Series Title

-

Call Number

658.8 Vay t

Digital marketing : communicating, selling and connecting

Edition

-

ISBN/ISSN

9781788115360

Collation

206 p. ; 25 cm.

Series Title

-

Call Number

658.872 Ker d

Enterprise resource planning systems : systems, life cycle, electronic commer…

Edition

-

ISBN/ISSN

9780521791526

Collation

232 p.

Series Title

-

Call Number

658.84 O'l e

Global marketing. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292017389

Collation

608 p. ; 28 cm.

Series Title

-

Call Number

658.84822 Kee g

Personal brands : manage your life with talent and turn it into a unique expe…

This book shows how to build and manage your personal brand

The new rules of sales and service : how to use agile selling, real-time cust…

Edition

Revised and expanded

ISBN/ISSN

9781119272427

Collation

-

Series Title

-

Call Number

658.8 Sco n

Global Marketing. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780138133863

Collation

-

Series Title

-

Call Number

658.84822 Kee g

Marketing : the core. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9780078028922

Collation

507 p. ; 28 cm.

Series Title

-

Call Number

658.8 Ker m

Successful direct marketing methods : interactive, database, and customer-bas…

Edition

Eighth Edition

ISBN/ISSN

9780071458290

Collation

xxviii, 663 p. ; 25 cm.

Series Title

-

Call Number

658.872 Sto s

Brand activation : implementing the real drivers of sales and profit

Edition

-

ISBN/ISSN

9780994429308

Collation

-

Series Title

-

Call Number

658.81 Mck b

Strategic market management : global perspectives

Edition

First Edition

ISBN/ISSN

9780470689752

Collation

354 p.

Series Title

-

Call Number

658.802 Aak s

Massively networked : how the convergence of social media and technology is c…

Edition

First Edition

ISBN/ISSN

9780983199502

Collation

-

Series Title

-

Call Number

658.872 Lun m

Social media marketing : a strategic approach. Second Edition

Edition

Second Edition

ISBN/ISSN

9781305502758

Collation

-

Series Title

-

Call Number

658.872 Bar s