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Creative Brief Blueprint
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
- Edition
- -
- ISBN/ISSN
- 9781098390457
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 Mct c
Digital disruption in marketing and communications : a strategic and organiza…
This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…
- Edition
- -
- ISBN/ISSN
- 9781032087917
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Mag d
Video marketing : create engaging video campaigns to drive brand growth and s…
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
- Edition
- Second Edition
- ISBN/ISSN
- 9781398601147
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Mow v
Strategic corporate communication : core concepts for managing your career an…
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…
- Edition
- -
- ISBN/ISSN
- 9781516532735
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Che s
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
- Edition
- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
The AI marketing canvas : a five-stage road map to implementing artificial in…
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success --regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions o…
- Edition
- -
- ISBN/ISSN
- 9781503613164
- Collation
- xiii, 251 p. ; 21 cm.
- Series Title
- -
- Call Number
- 658.80028563 Ven a
Digital marketing fundamentals. Second Edition
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has becom…
- Edition
- Second Edition
- ISBN/ISSN
- 9789001749842
- Collation
- -
- Series Title
- -
- Call Number
- 658.872 Vis d
The new rules of marketing & PR : how to use social media, online video, mobi…
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781119362418
- Collation
- 426 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Sco n
Digital marketing. Ninth Edition
Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index
- Edition
- Ninth Edition
- ISBN/ISSN
- 9781292738086
- Collation
- xxvii, 548 p. ; 27 cm.
- Series Title
- -
- Call Number
- 658.87202854678 Cha d
Ultima Management : jurnal ilmu manajemen, volume 17, nomor 1, June 2025
This journal provides insights and perspectives for scholars, educators, students, practitioners, policy-makers and decision-makers on marketing management, operation management, financial management, human resource management, entrepreneurship and other areas related with management
- Edition
- volume 17, nomor 1, June 2025
- ISBN/ISSN
- 20854587
- Collation
- iv, 174 p. ; 29,5 cm.
- Series Title
- Ultima Management: jurnal ilmu manajemen
- Call Number
- Ref 658.005 Uni u
Marketing management. Seventeenth Global Edition
Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index
- Edition
- Seventeenth Global Edition
- ISBN/ISSN
- 9781292462714
- Collation
- 551 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.822 Kot m
Journal of Management and Business Environment (JMBE) special issue of the 9t…
The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.
- Edition
- special issue of the 9th International Conference
- ISBN/ISSN
- 26855992
- Collation
- 154 p. ; 29,5 cm.
- Series Title
- Journal of Management and Business Environment (JMBE)
- Call Number
- Ref 650.05 Soe j
Journal of Management and Business Environment (JMBE) volume 7 no 1, July 2025
The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.
- Edition
- volume 7 no 1, July 2025
- ISBN/ISSN
- 26855992
- Collation
- -
- Series Title
- Journal of Management and Business Environment (JMBE)
- Call Number
- Ref 650.05 Soe j
Journal of Management and Business Environment (JMBE) volume 6 no 2, January …
The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.
- Edition
- volume 6 no 2, January 2025
- ISBN/ISSN
- 26855992
- Collation
- 208 p. ; 29,5 cm.
- Series Title
- Journal of Management and Business Environment (JMBE)
- Call Number
- Ref 650.05 Soe j
Journal of Management and Business Environment (JMBE) volume 6 no 1, July 2024
The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.
- Edition
- volume 6 no 1, July 2024
- ISBN/ISSN
- 26855992
- Collation
- 121 p. ; 29,5 cm.
- Series Title
- Journal of Management and Business Environment (JMBE)
- Call Number
- Ref 650.05 Soe j
Journal of Management and Business Environment (JMBE) volume 5 no 2, January …
The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.
- Edition
- volume 5 no 2, January 2024
- ISBN/ISSN
- 26855992
- Collation
- 210 p. ; 29,5 cm.
- Series Title
- Journal of Management and Business Environment (JMBE)
- Call Number
- Ref 650.05 Soe j
Journal of Management and Business Environment (JMBE) volume 5 no 1, July 2023
The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.
- Edition
- volume 5 no 1, July 2023
- ISBN/ISSN
- 26855992
- Collation
- 94 p. ; 29,5 cm.
- Series Title
- Journal of Management and Business Environment (JMBE)
- Call Number
- Ref 650.05 Soe j
Journal of Management and Business Environment (JMBE) volume 4 no 2, January …
The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.
- Edition
- volume 4 no 2, January 2023
- ISBN/ISSN
- 26855992
- Collation
- 177 p. ; 29,5 cm.
- Series Title
- Journal of Management and Business Environment (JMBE)
- Call Number
- Ref 650.05 Soe j
E-commerce 2016 : business. technology. society. Twelfth Global Edition
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the …
- Edition
- Twelfth Global Edition
- ISBN/ISSN
- 9781292109961
- Collation
- 909 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.8421 Lau e
E-commerce : business, technology, society. Thirteenth Global Edition
Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An…
- Edition
- Thirteenth Global Edition
- ISBN/ISSN
- 9781292211688
- Collation
- 908 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.872 Lau e
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