Discrete mathematics and its applications. Seventh Global Edition

This work gives a focused introduction to the primary themes in a discrete mathematics course and demonstrates the relevance and practicality of discrete mathematics to a wide variety of real-world applications.

Directing : Film techniques and aesthetics. Fourth Edition

This is a comprehensive manual to help anyone interested in becoming a screen fiction director. Michael Rabiger covers all stages of production, from idea development to final cut.

Directing : film techniques and aesthetics. Fifth Edition

This comprehensive manual has inspired tens of thousands of readers worldwide to realize their artistic vision and produce well-constructed films. Filled with practical advice on every stage of production, this is the book you will return to throughout your career. Directing covers the methods, technologies, thought processes, and judgments that a director must use throughout the fascinating pr…

Digital media and innovation : management and design strategies in communicat…

Edition

Second Edition

ISBN/ISSN

9781032278469

Collation

284 p. ; 26 cm.

Series Title

-

Call Number

302.23 Ger d

Developing the public relations campaign : a team-based approach. Second Edition

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that ac…

Developing the public relations campaign : a team-based approach. Third Edition

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students thr…

Design Basics. Ninth Edition

A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This update…

Design Basics. Seventh Edition

DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for…

Data structures and algorithm analysis in C++. Third Edition

The C++ language is brought up-to-date and simplified, and the Standard Template Library is now fully incorporated throughout the text. Data Structures and Algorithm Analysis in C++ is logically organized to cover advanced data structures topics from binary heaps to sorting to NP-completeness. Figures and examples illustrating successive stages of algorithms contribute to Weiss' careful, rigoro…

Creativity for innovation management : tools and techniques for creative thin…

Edition

Second Edition

ISBN/ISSN

9781032127699

Collation

271 p. ; 24 cm.

Series Title

-

Call Number

658.4063 Gol c

Corporate information strategy and management : text and cases. Eighth Edition

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to pro…

Corporate Governance. Fifth Edition

In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to i…

Corporate Communication. Eighth Edition

This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of c…

Corporate Communication. Seventh Edition

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations.

Corporate communication. Sixth Edition

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

Corporate communication : a guide to theory and practice. Fourth Edition

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put …

Convergent journalism : an introduction : writing and producing across media.…

Edition

Fourth Edition

ISBN/ISSN

9781032514116

Collation

195 p. ; 26 cm.

Series Title

-

Call Number

070.4 Fil c

Convergent journalism : an introduction, writing and producing across media. …

Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today's converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it's the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book,…

Control systems engineering. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781118170519

Collation

xvi, 919 p. ; 27 cm.

Series Title

-

Call Number

629.8 Nis c

Consumer Behaviour in Tourism. Third Edition

16 The emergence of new markets and changes in tourist demand -- Case study - The environmental activist traveller: new dimensions by Saskia Faulk -- 17 The role of information and communication technologies in tourism -- Case study - A never-ending process: the role of guest reviews online in the provision of quality service by Saskia Faulk -- Part 7 Conclusions and future -- 18 Conclusions --…