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Found 6 from your keywords: author=Argenti, Paul A
cover
Corporate communication. Fourth Edition
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Argenti, Paul A

Edition
Fourth Edition
ISBN/ISSN
9780072990546
Collation
xviii, 270 hlm. : ilus. ; 23 cm.
Series Title
-
Call Number
658.45 Arg c

Edition
Fourth Edition
ISBN/ISSN
9780072990546
Collation
xviii, 270 hlm. : ilus. ; 23 cm.
Series Title
-
Call Number
658.45 Arg c
Availability2
MARC DownloadCite
cover
Digital strategies for powerful corporate communications
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Argenti, Paul A.

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…

Edition
-
ISBN/ISSN
9780071606028
Collation
288 p. ; 23 cm.
Series Title
-
Call Number
658.45 Arg d
Availability1
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cover
Corporate Communication. Eighth Edition
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Argenti, Paul A.

This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of c…

Edition
Eighth Edition, 2023
ISBN/ISSN
9781265092252
Collation
-
Series Title
-
Call Number
658.45 Arg c
Availability3
MARC DownloadCite
cover
Corporate Communication. Seventh Edition
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Argenti, Paul A

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations.

Edition
Seventh Edition
ISBN/ISSN
9789814636193
Collation
xxii, 312 p. ; 23 cm.
Series Title
-
Call Number
658.45 Arg c
Availability4
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cover
Corporate communication. Sixth Edition
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Argenti, Paul A

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

Edition
Sixth Edition
ISBN/ISSN
9780071326155
Collation
307 p. ; 23 cm.
Series Title
-
Call Number
658.45 Arg c
Availability9
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cover
Corporate communication. Fifth Edition
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Argenti, Paul A

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate…

Edition
Fifth Edition
ISBN/ISSN
9780071276153
Collation
313 p.
Series Title
-
Call Number
658.45 Arg c
Availability1
MARC DownloadCite
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