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Found 2 from your keywords: author=Gershon, Richard A.
cover
Digital media and innovation : management and design strategies in communicat…
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Gershon, Richard A.

Edition
Second Edition
ISBN/ISSN
9781032278469
Collation
284 p. ; 26 cm.
Series Title
-
Call Number
302.23 Ger d

Edition
Second Edition
ISBN/ISSN
9781032278469
Collation
284 p. ; 26 cm.
Series Title
-
Call Number
302.23 Ger d
cover
Digital media and innovation : management and design strategies in communication
Comment Share
Gershon, Richard A.

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic com…

Edition
-
ISBN/ISSN
9781452241418
Collation
261 p. ; 26 cm.
Series Title
-
Call Number
302.23068 Ger d