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Digital strategies for powerful corporate communications
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…
- Edition
- -
- ISBN/ISSN
- 9780071606028
- Collation
- 288 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.45 Arg d
Corporate Communication. Eighth Edition
This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of c…
- Edition
- Eighth Edition, 2023
- ISBN/ISSN
- 9781265092252
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Arg c
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