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Found 1 from your keywords: author=Sullivan, Ruth
cover
Developing the public relations campaign : a team-based approach. Third Edition
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Bobbitt, RandySullivan, Ruth

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students thr…

Edition
Third Edition
ISBN/ISSN
9780205066728
Collation
238 p. ; 24 cm.
Series Title
-
Call Number
659.2 Bob d