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Developing the public relations campaign : a team-based approach. Second Edition
Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that ac…
- Edition
- Second Edition
- ISBN/ISSN
- 9780205569908
- Collation
- -
- Series Title
- -
- Call Number
- 659.2 Bob d
Developing the public relations campaign : a team-based approach. Third Edition
A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students thr…
- Edition
- Third Edition
- ISBN/ISSN
- 9780205066728
- Collation
- 238 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Bob d
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