"Differential Equations, Dynamical Systems, and an Introduction to Chaos, now in its third edition, covers the dynamical aspects of ordinary differential equations. It explores the relations between dynamical systems and certain fields outside pure mathematics, and continues to be the standard textbook for advanced undergraduate and graduate courses in this area.""Written for students with a ba…
For all students and lecturers of basic engineering and technical drawing The new edition of this successful text describes all the geometric instructions and engineering drawing information, likely to be needed by anyone preparing or interpreting drawings or designs. There are also plenty of exercises to practise these principles.
Approaches to Training and Development provides a comprehensive and practical introduction to the field of organizational training and human-resource development. It surveys the methods, functions, and goals of training--from needs assessment to implementation--illustrating each step of an effective training program. This new edition includes updates throughout, with fresh examples and current …
Better analysis for more accurate international financial valuation International Financial Statement Analysis provides the most up-to-date detail for the successful assessment of company performance and financial position regardless of country of origin. The seasoned experts at the CFA Institute offer readers a rich, clear reference, covering all aspects from financial reporting mechanics and …
The third edition of the award-winning International Organizations has been thoroughly revised and updated to take into account new developments and shifting power relations since 2009, as well as the most current scholarship. As before, the authors provide a comprehensive, in-depth examination of the full range of international organizations. New features of the book include attention to a bro…
Designed for beginning programming students, this book will motivate and excite while teaching fundamental programming concepts. Based on years of classroom testing, Java Programming: From Problem Analysis to Program Design, Third Edition approaches programming with a focus on clear explanations and practice, two critical factors in mastering the Java language. Straightforward language is used …
'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
The BlackBerry is such a valuable tool, even the President is using one! Whether you’ve just bought your first BlackBerry or you want to get up to speed on the new models, BlackBerry For Dummies, 3rd Edition shows you how to use every fantastic feature. Packed with information to help you make the most of this amazing device, BlackBerry For Dummies explains how to send and receive e-mail and …
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the custo…
Managing Organizational Change: A Multiple Perspectives Approach offers managers a multiple perspectives approach to managing change that recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts. The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, t…
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As th…
Requiring only a basic understanding of the C++ language, this unique guide covers all the skills needed to create 2D and 3D games using code written in DirectX. Each element of a game is taught step-by-step, from learning how to create a simple Windows program, to using the key DirectX components to render 2D and 3D, to adding sound to your game.
"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically …
Landmarks in Humanities is a single-volume survey of global culture designed to help students of humanities, cultural history, and history of the arts to understand and appreciate the relevance of historical works and ideas to their own daily lives. In chronological sequence, Landmarks guides students on a journey of the most notable monuments of the human imagination and the most prominent ide…
This five-hour program teaches proper phone use to help students develop and maintain professional relationships, project a positive company image, and provide reliable service. Phone Skills for the Information Age features realistic situations and problems found in today's increasingly complex business environments. The text includes reinforcement exercises, self-assessments, case studies, ref…