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Found 2 from your keywords: author=McDonnell, Ian
cover
Festival and special event management. Fifth Edition
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Allen, JohnnyMcDonnell, Ian

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketin…

Edition
Fifth Edition
ISBN/ISSN
9781742164618
Collation
xxi, 585 p. ; 25 cm.
Series Title
-
Call Number
394.26068 All f
cover
Events Management. Third Edition
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O'Toole, WilliamHarris, RobertAllen, JohnnyMcDonnell, IanBowdin, Glenn

Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.

Edition
Third Edition
ISBN/ISSN
9781856178181
Collation
-
Series Title
-
Call Number
394.2068 Bow e