Strategic management : concepts and cases : a competitive advantage approach.…

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-de…

Strategic management. Sixth Edition

Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks

Digital marketing : a practical approach. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367706593

Collation

355 p. ; 25 cm.

Series Title

-

Call Number

658.84 Cha d

The Business Model Navigator: The Strategies Behind the Most Successful Compa…

Edition

Second Edition

ISBN/ISSN

9781292327129

Collation

424 p. ; 24 cm.

Series Title

-

Call Number

658.4 Gas b

Principles of strategic management. Third Edition

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate…

Fourth generation management : the new business consciousness

How the evolution of management and the revolution in quality are converging--and what it means for business and the nation. Building upon the principles of W. Edwards Deming, this landmark book takes management practice and the next phase of the Quality Revolution into the 21st century. 25 illustrations.

Strategic planning for public relations. Fourth Edition

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Strategic market management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781119441434

Collation

380 p. ; 24 cm.

Series Title

-

Call Number

658.802 Aak s

Business model innovation : concepts, analysis, and cases. Second Edition

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamenta…

Strategic management in the media : from theory to practice. Second Edition

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich a…

Innovation management and new product development. Fifth Edition

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

The Invincible Company : How to Constantly Reinvent Your Organization with In…

The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. Glossary : page 346-350. Bibliography : page 351-363. 351363. Index : page 364-374.

Testing Business Ideas : A Field Guide for Rapid Experimentation

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how syste…

The granularity of growth : making choices that drive enduring company perfor…

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain especially in today s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources a…

Exploring Strategy: Text and Cases. Thirteenth Edition

This book tackles the big questions - how organisations prosper, grow, innovate, and change.

Media management and artificial intelligence : understanding media business m…

Edition

-

ISBN/ISSN

9781032100944

Collation

336 p. ; 26 cm.

Series Title

-

Call Number

070.5 Con m

Business model innovation strategy : transformational concepts and tools for …

The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms…

Balanced Scored Card : Suatu Pendekatan Dalam Implementasi Manajemen Berbasis…

This book tells the story of The Smelly Little Orangutan who hates taking a bath. One day, he smelled a stinkier smell than his stinky body! "Where's that smell coming from?" he wondered. He followed the scent further into the jungle until he found something... Took place in Leuser Mountain, located in the northest part of Sumatra, with endemic animals and plants, this book hopes to remind chil…

Analisis SWOT : Teknik Membedah Kasus Bisnis

Keberhasilan suatu strategi yang telah ditentukan sangat bergantung pada seberapa besar strategi tersebut sesuai dengan perubahan lingkungan, persaingan, dan situasi organisasi. Buku yang membahas secara komprehensif teknik membedah kasus bisnis dengan menggunakan analisis SWOT ini sangat berguna untuk mengatasi masalah tersebut. Dalam buku ini, langkah itu dimulai dengan analisis lingkungan ek…

Mengkaji Implemetasi dan Tuntutan Baru Otonomi Khusus: Prespektif DPD RI

Edition

-

ISBN/ISSN

-

Collation

viii, 165 p. ; 21 cm.

Series Title

-

Call Number

328.9 Sek m