Entertainment marketing & communication : selling branded performance, people…

'Entertainment Marketing & Communication' focuses specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

Financial institutions management : a risk management approach. Fifth Interna…

Edition

Fifth International Edition

ISBN/ISSN

9780071247641

Collation

-

Series Title

McGraw-Hill/Irwin series in finance, insurance, and real estate

Call Number

352.422 Sau f

Batik Nyonyas: Three Generations of Art and Entrepreneurship

Edition

-

ISBN/ISSN

9789819408757

Collation

204 p. ; 25 cm.

Series Title

-

Call Number

746.92 Lee b

The Pusan International Film Festival, South Korean cinema, and globalization

This volume provides a political and cultural exploration of the Pusan International Film Festival in South Korea since its inception in 1996. By paying attention to the organizers use of an Asian regionalization strategy, the author reveals how the festival staked out a unique position within a changing global landscape.

Extreme Toyota : Kontradiksi Radikal yang Memotori Kesuksesan di Pabrikan Ter…

Edition

-

ISBN/ISSN

9789797988326

Collation

297 p.

Series Title

-

Call Number

629.206822 OSO e

The camera assistant's manual. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781138323353

Collation

524 p. ; 24 cm.

Series Title

-

Call Number

777 Elk c

Marketing for hospitality and tourism. Seventh Edition

The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Introducing Hospitality. Sixth Edition

For all introductory-level courses in hospitality. The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world's largest industry. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hosp…

Food and beverage management. Sixth Edition

This introductory textbook provides a thorough guide to the management of food and beverage outlets. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowledge as they progress.

Hospitality marketing : an introduction. Third Edition

Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.

The international film business : a market guide beyond Hollywood. Second Edi…

Written specifically for those with no prior programming experience and minimal quantitative training, this accessible text walks behavioral science students and researchers through the process of programming using MATLAB. The book explores examples, terms, and programming needs relevant to those in the behavioral sciences and helps readers perform virtually any computational function in solvin…

Ethics in the hospitality and tourism industry. Second Edition

Edition

Second Edition

ISBN/ISSN

9780866123280

Collation

xvi, 259 p. ; 23 cm.

Series Title

-

Call Number

174.9647 Lie e

Digital Wars : Apple, Google, Microsoft The Battle For The Internet

Edition

-

ISBN/ISSN

9780749464134

Collation

-

Series Title

-

Call Number

338.4 Art d

Building Information Modelling: Planning and Managing Construction Projects W…

The automotive and aerospace industries have used information modeling techniques for years and now major construction companies are embracing BIM CD-ROM includes software evaluations, links, case studies, exercises, and more

Absolut book : the Absolut Vodka advertising story

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Strategizing the Emerging Industries in Indonesia : contemporary issues on di…

Edition

-

ISBN/ISSN

9789999310406

Collation

viii, 283 p. ; 23 cm.

Series Title

-

Call Number

650.07 Nop s

Marketing for Hospitality and Tourism. Sixth Edition

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…

Introduction to hospitality. Seventh Edition

For all introductory-level courses in hospitality Prepare students to succeed in any area of the hospitality industry Introduction to Hospitality, Seventh Edition, focuses on hospitality operations while offering a broad, comprehensive view of the world's largest industry. The text is organized into four sections: hospitality and lodging; beverages, restaurants, and managed services; tourism, r…

Developing hospitality properties and facilities. Second Edition

Developing Hospitality Properties and Facilities sets out some of the key issues in developing hospitality properties from the hospitality manager's perspective. From the original concept, through each part of the process, it provides an essential guide for students and professionals on how to manage hospitality facilities to their best effect, using a model-based insight into the process in an…

The movie business book. Fourth Edition

Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Ch…