This book tells how to Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods. Index: page 317-323.
In this book, you'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Glossary : page 276-277. Index : page 282-290.
Includes index
Buku hibah The Asia Foundation
Buku hibah The Asia Foundation