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Found 1 from your keywords: author=Goldenberg, Barton J.
CRM in real time : empowering customer relationships
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer fo…
- Edition
- -
- ISBN/ISSN
- 9780910965804
- Collation
- 368 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.812 Gol c
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