Marketing communications : fame, influencers and agility. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781292400327

Collation

628 p. ; 27 cm.

Series Title

-

Call Number

658.802 Fil m

Brand Yourself

Edition

-

ISBN/ISSN

9786022518105

Collation

132 p. ; 21 cm.

Series Title

-

Call Number

658.8343 Bir b

Building brand communities : how organizations succeed by creating belonging

This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

Digital influence : unleash the power of influencer marketing to accelerate y…

Edition

-

ISBN/ISSN

9783319783956

Collation

-

Series Title

-

Call Number

658.872 Bac d

Designing brand identity : an essential guide for the whole branding team. Fo…

Edition

Fourth Edition

ISBN/ISSN

9781118099209

Collation

-

Series Title

-

Call Number

658.827 Whe d

Designing brand identity : an essential guide for the whole branding team. Fi…

Edition

Fifth Edition

ISBN/ISSN

9781118980828

Collation

324 p. ; 29 cm.

Series Title

-

Call Number

658.827 Whe d

Belonging to the brand : why community is the last great marketing strategy

Edition

-

ISBN/ISSN

9781733553391

Collation

267 p. ; 22 cm.

Series Title

-

Call Number

658.8343 Sch b

Unbranding: 100 pelajaran branding di era disruptif

Edition

-

ISBN/ISSN

9786020484273

Collation

372 p. ; 14 cm.

Series Title

-

Call Number

658.827 Str u

Transmedia brand storytelling : immersive experiences from theory to practice

Edition

-

ISBN/ISSN

9789819940004

Collation

281 p. ; 22 cm.

Series Title

-

Call Number

658.827 Sut t

Brand experiences : building connections in a digitally cluttered world

Edition

-

ISBN/ISSN

9781733874502

Collation

149 p. ; 24 cm.

Series Title

-

Call Number

658.8343 Ran b

Influencer : building your personal brand in the age of social media

Edition

-

ISBN/ISSN

9780806538853

Collation

256 p. ; 21 cm.

Series Title

-

Call Number

658.872 Hen i

Brand thinking and other noble pursuits

Edition

-

ISBN/ISSN

9781621532477

Collation

-

Series Title

-

Call Number

658.827 Mil b

Package design workbook : the art and science of successful packaging

Edition

-

ISBN/ISSN

9781592537082

Collation

240 p. ; 20 cm.

Series Title

-

Call Number

741.6 Dup p

Branding : Memahami dan Merancang Strategi Merek

Edition

-

ISBN/ISSN

9789796927203

Collation

-

Series Title

-

Call Number

658.827 Swa b

Public relations, branding and authenticity : brand communications in the dig…

Edition

-

ISBN/ISSN

9780367077655

Collation

-

Series Title

-

Call Number

658.827 Ree p

Myths of branding : a brand is just a logo, and other popular misconceptions

Edition

-

ISBN/ISSN

9780749483098

Collation

244 p. ; 24 cm.

Series Title

-

Call Number

658.827 Bai m

Advertising next : 150 winning campaigns for the new communications age

Edition

-

ISBN/ISSN

9780811865395

Collation

399 p. ; 25 cm.

Series Title

-

Call Number

659.1 Him a

Advertising 2.0 : social media marketing in a Web 2.0 world

Edition

-

ISBN/ISSN

9780313352966

Collation

202 p. ; 24 cm.

Series Title

-

Call Number

659.144 Tut a

The social customer : how brands can use social CRM to acquire, monetize, and…

Edition

-

ISBN/ISSN

9780071759182

Collation

279 p. ; 24 cm.

Series Title

-

Call Number

658.812 Met s