Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Rees, Sian

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Public relations, branding and authenticity : brand communications in the dig…

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic natu…

Edition: -
ISBN/ISSN: 9780367077655
Collation: -
Series Title: -
Call Number: 658.827 Ree p

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