Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
  • Language
    See More
Found 2 from your keywords: author=Tuten, Tracy L.
cover
Social Media Marketing. Fifth Edition
Comment Share
Tuten, Tracy L., 1967-

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Edition
Fifth Edition, 2024
ISBN/ISSN
9781529623819
Collation
xii, 447 p. ; 25 cm.
Series Title
-
Call Number
658.872 Tut s
cover
Advertising 2.0 : social media marketing in a Web 2.0 world
Comment Share
Tuten, Tracy L.

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and mis…

Edition
-
ISBN/ISSN
9780313352966
Collation
202 p. ; 24 cm.
Series Title
-
Call Number
659.144 Tut a