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Found 2 from your keywords: author=Milligan, Andy
cover
Don't mess with the logo
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Edge, JonMilligan, Andy

"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and make…

Edition
-
ISBN/ISSN
9780273714200
Collation
-
Series Title
-
Call Number
742 Edg d
cover
Myths of branding : a brand is just a logo, and other popular misconceptions
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Milligan, AndyBailey, Simon

Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.

Edition
-
ISBN/ISSN
9780749483098
Collation
244 p. ; 24 cm.
Series Title
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Call Number
658.827 Bai m