Information technology project management. Ninth Edition

This edition weaves theory with successful practices for an integrated focus on the concepts, tools, and techniques that are most effective today. This is the only text to apply all 10 project management knowledge areas to IT projects. Students master skills in project integration, scope, time, cost, quality, human resource, communications, risk, procurement, and stakeholder management as well …

Strategic management of technological innovation. Sixth Edition

This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation

Restaurant financial management : a practical approach

This new book, Restaurant Financial Management: A Practical Approach, provides valuable guidance on how to apply the concepts of accounting and finance to real-life restaurant business activities. This book is unique because it provides an understandable framework that breaks it down into three clear steps of applying techniques of accounting and finance to evaluate a restaurant business: It in…

Entrepreneurship in tourism

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.

Marketing and managing tourism destinations. Second Edition

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, cha…

Business principles and management. Twelfth Edition

Introduce your students to today's critical business management concepts and principles in a realistic, investigative, and enriching manner with Business Principles and Management. Explore the global dimension of business and possible career opportunities and bring the world of business to the classroom. Business Principles and Management combines fundamental concepts with a strong lesson-based…

Digital disruption in marketing and communications : a strategic and organiza…

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way c…

Influential internal communication : steamline your corporate communication t…

As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that w…

Strategic corporate communication : core concepts for managing your career an…

Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-p…

Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

Future directions of strategic communication

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field…

Visi & Misi Langkah Awal Menuju Strategic Management

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

658.401222 Sus v

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

The innovator's dilemma : when new technologies cause great firms to fail. Th…

Edition

Third Edition

ISBN/ISSN

9781633691780

Collation

253 p. ; 22 cm.

Series Title

-

Call Number

658 Chr i

Managing quality : integrating the supply chain. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781292154213

Collation

475 p. ; 26 cm.

Series Title

-

Call Number

658.4013 Fos m

Managerial accounting : the cornerstone of business decision-making. Ninth As…

Included Glossary and Index

E-business essentials : building a successful online enterprise

The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Included Appendix and Index

Management : leading & collaborating in a competitive world. 2025 Release

Management: Leading and Collaborating in aCompetitiveWorld is written from the perspective of a current manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and sustainability. Included Glossary and Index

Human Resource Management : gaining a competitive advantage. 2025 Release

Human Resource Management: Gaining a Competitive Advantage offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Included Glossary and Index

The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Gre…

n this [book]...innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. Included Index