Advertising and public relations research. Second Edition

Advertising and Public Relations Research is designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs. To fit the purpose of most undergraduate and masters' level courses, the book concentrates on the uses and applications of research in advertising and public relations situations. Although the design and conduct of research…

Facebook marketing all-in-one for dummies. Second Edition

Edition

Second Edition

ISBN/ISSN

9781118466780

Collation

-

Series Title

-

Call Number

658.8422522 Por f

Fundamentals of Communication Systems. Second Global Edition

For one- or two-semester, senior-level undergraduate courses in Communication Systems for Electrical and Computer Engineering majors. This text introduces the basic techniques used in modern communication systems and provides fundamental tools and methodologies used in the analysis and design of these systems. The authors emphasize digital communication systems, including new generations of wir…

Instrumentation and control systems. Second Edition

Instrumentation and Control Systems addresses the basic principles of modern instrumentation and control systems, including examples of the latest devices, techniques and applications in a clear and readable style. Unlike the majority of books in this field, only a minimal prior knowledge of mathematical methods is assumed. The book focuses on providing a comprehensive introduction to the subje…

Information technology auditing and assurance. Second Edition

IS AUDITING is an innovative and cutting edge product, which provides students an understanding of how to audit accounting information systems, including such new and expanded coverage of enterprise systems, fraud and fraud detection topics as continuous online auditing. Its organization and its integration of ACL software within the package ensure a solid background in traditional auditing as …

CISA : Certified Information Systems Auditor Study Guide. Second Edition

Prepare for CISA certification and improve your job skills with the training you'll receive in this valuable book. Covering the very latest version of the exam, it's packed with instruction on all exam content areas, including the most up-to-date regulations, IS auditing best practices, and compliances. You'll find practical exercises and plenty of real-world scenarios—just what you need for …

IT AUDITING: Using Controls To Protect Information Assets. Second Edition

Secure Your Systems Using the Latest IT Auditing Techniques Fully updated to cover leading-edge tools and technologies, IT Auditing: Using Controls to Protect Information Assets, Second Edition, explains, step by step, how to implement a successful, enterprise-wide IT audit program. New chapters on auditing cloud computing, outsourced operations, virtualization, and storage are included. This c…

Acceptance sampling in quality control. Second Edition

State-of-the-Art Coverage of the Most Widely Used Acceptance Sampling Techniques Cohesively Incorporates Theory and Practice Reflecting the recent resurgence of interest in this field, Acceptance Sampling in Quality Control, Second Edition presents the state of the art in the methodology of sampling and explores its advantages and limitations. The book also looks at how acceptance control can s…

Entrepreneurial Finance: Finance and business Strategies for the serious entr…

To start a successful business, you need a comprehensive toolbox full of effective financial and business techniques at your fingertips. Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation for a profitable business. This practical road map guides you from crafting a meaningful business plan to raising your business to the next level. It offers…

Housekeeping Management. Second Edition

The second edition of Housekeeping Management is written from a management perspective of the executive housekeeper in the lodging industry. The overarching concept of the text spotlights three major areas of expertise required for the success of lodging professionals: management of resources, administration of assets, and knowledge of technical operations. The text explores the role of the hou…

Marketing destinations and venues for conferences, conventions and business e…

Covering key areas in marketing and promotion, this text focuses on the marketing and promotion of destinations and venues targeting the business conference and convention market.

Making it : manufacturing techniques for product design. Second Edition

There are many ways in which a product can be manufactured but most designers know only a handful of techniques. Informative and incredibly easy to use, this bestselling book discusses more than a hundred production methods in detail. Making It appeals not only to product designers but also to interior, furniture, and graphic designers who need access to a range of production methods, as well a…

Introductory digital signal processing with computer applications. Second Edi…

"An excellent introductory book" (Review of the First Edition in the International Journal of Electrical Engineering Education) " it will serve as a reference book in this area for a long time" (Review of Revised Edition in Zentralblatt für Mathematik (Germany)) Firmly established as the essential introductory Digital Signal Processing (DSP) text, this second edition reflects the growing impor…

Advertising management. Second Edition

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising c…

Applying International Financial Reporting Standards. Second Edition

Applying International Financial Reporting Standards, 2nd edition, has been thoroughly updated to refl ect the varied and numerous developments in International Financial Reporting Standards (IFRSs). The expert knowledge and authoritative explanations of the author team have resulted in the book being extensively referenced by both the accounting profession and academics in countries that have …

A manager's guide to PR projects : a practical approach. Second Edition

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the p…

Business Process Modeling, Simulation and Design. Second Edition

Most textbooks on business process management focus on either the nuts and bolts of computer simulation or the managerial aspects of business processes. Covering both technical and managerial aspects of business process management, Business Process Modeling, Simulation and Design, Second Edition presents the tools to design effective business processes and the management techniques to operate t…

Anatomy and physiology of domestic animals. Second Edition

Anatomy and Physiology of Domestic Animals, Second Edition offers a detailed introduction to the foundations of anatomy and physiology in a wide range of domestic species. Well illustrated throughout, the book provides in-depth information on the guiding principles of this key area of study for animal science students, fostering a thorough understanding of the complex make-up of domestic animal…

Managing operations across the supply chain. Second Edition

The Second Edition of Managing Operations Across the Supply Chain provides a global, supply chain perspective of operations management and in supply chain management courses that do not require an operations management prerequisite. The Second Edition explains familiar operations management topics as viewed through a supply chain management perspective and reflects key shifts in operations mana…

The Fundamentals Of Advertising. Second Edition

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.