Written by a process control engineer as a no-nonsense guide to the operation of hydraulic and pneumatic systems, Hydraulics and Pneumatics, 3rd edition is the ideal resource for all engineers and technicians needing insight into the components and operation of these complex yet essential set-ups. This long-awaited update brings the book in line with modern developments and compliance needs, in…
Accompanying DVD contains videos & PowerPoint presentations on different aspects of hotel houskeeping .
The perennially bestselling third edition of Norman A. Anderson's Instrumentation for Process Measurement and Control provides an outstanding and practical reference for both students and practitioners. It introduces the fields of process measurement and feedback control and bridges the gap between basic technology and more sophisticated systems. Keeping mathematics to a minimum, the material m…
Completely revised and up-to-date with MyPlate, Healthy People 2020 and Dietary Guidelines for Americans, 2010, Nutrition for Healthy Living takes an innovative approach to introductory nutrition for non-science majors. With its unique, concise organization and a distinct focus on consumerism, this engaging, fun-to-read text will provide students with the scientific foundation needed to make in…
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more e…
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.
Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This te…
Australian financial accounting enables students to gain a thorough grasp of the content and applications of the financial. The third edition of this title is a complete update of the second edition, in line with all the latest Australian financial accounting standards.
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treat…
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For cellular radio engineers and technicians. The leading book on wireless communications offers a wealth of practical information on the implementation realities of wireless communications. This book also contains up-to-date information on the major wireless communications standards from around the world. Covers every fundamental aspect of wireless communications, from cellular system design t…
Provides relevant material for engineering students and practicing engineers who want to learn the basics of electrical power transmission, generation, and usage This Second Edition of Electrical Energy Conversion and Transport is thoroughly updated to address the recent environmental effects of electric power generation and transmission, which have become more important in conjunction with the…
A Fresh Look at the History of Graphic Design Graphic Design History, 2nd edition is a critical approach to the history of graphic design. Organized chronologically, the book demonstrates the connection to the current practices of graphic arts, visual expression, and design with its engaging narrative and special features. With new images, chapter revisions, and features like Tools of the Trade…
Modern coverage of the fundamentals, implementation and applications of digital signal processing techniques from a practical point of view This successful textbook covers most aspects of DSP found in undergraduate electrical, electronic or communications engineering courses. Unlike many other texts, it also covers a number of DSP techniques which are of particular relevance to industry such as…