Filter by
Digital transformation : understanding business goals, risks, processes, and …
Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …
- Edition
- -
- ISBN/ISSN
- 9781805110606
- Collation
- xvii, 302 p. ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.4062 Cös d
Business Intelligence and Big Data : Drivers of Organizational Success
Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication …
- Edition
- First Edition
- ISBN/ISSN
- 9780367622794
- Collation
- 178 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.472 Ols b
Brand management : mastering research, theory and practice. Third Edition
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
- Edition
- Third Edition
- ISBN/ISSN
- 9780367172589
- Collation
- xiv, 323 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.827 Hed b
Consumer Behavior : Buying, Having, and Being. Twelfth Global Edition
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social m…
- Edition
- Twelfth Global Edition
- ISBN/ISSN
- 9781292153100
- Collation
- 632 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.8342 Sol c
Designing organizations : The foundation for excellence. Third Edition
Philip Sadler helps to bridge the gap between analysis and action for the benefit of the practicing manager. He examines organizations as social architecture, managing organizational change, designing organizations for employee commitment, and offers advi
- Edition
- Third Edition
- ISBN/ISSN
- 9780749425807
- Collation
- xiii, 170 hlm. : 23 cm.
- Series Title
- -
- Call Number
- 658.421 Sad d
A primer crisis communication theory : the fusion of theory and practice
The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of crisis communication. This discussion is followed by chapters each explaining a theory and using an evidence-based approach to explore how that theory illuminates and applies to crisis communication practice.
- Edition
- -
- ISBN/ISSN
- 9781032745794
- Collation
- x, 208 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.408 Fra p
Principles of strategic communication. Second Edition
Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.
- Edition
- Second Edition, 2026
- ISBN/ISSN
- 9781032626284
- Collation
- 360 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.802 Hol p
Manage the message, change the outcome : an executive's guide to crisis manag…
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step by step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis.
- Edition
- -
- ISBN/ISSN
- 9781041026006
- Collation
- 176 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.408 Goo m
Industrial ecology and sustainability : a textbook for students
This volume focuses on core topics of industrial ecology and designed as an accessible introduction for students around the world studying sustainability at a time of rapid changes in technology and global change.
- Edition
- -
- ISBN/ISSN
- 9789811297564
- Collation
- xii, 227 p. ; 24 cm.
- Series Title
- -
- Call Number
- 620.8 Gra i
Fundamentals of Momentum, Heat, and Mass Transfer. Seventh Asia Edition
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
- Edition
- Seventh Asia Edition, 2024
- ISBN/ISSN
- 9781119660750
- Collation
- 784 p. ; 27 cm.
- Series Title
- -
- Call Number
- 620.106 Wel f
Supplementary Problems for Fundamentals of Momentum, Heat, and Mass Transfer.…
The field's essential standard for more than three decades, Fundamentals of Momentum, Heat and Mass Transfer offers a systematic introduction to transport phenomena and rate processes. Thorough coverage of central principles helps students build a foundational knowledge base while developing vital analysis and problem solving skills.
- Edition
- Seventh Asia Edition, 2024
- ISBN/ISSN
- 9781119660729
- Collation
- iv, 118 p. ; 29 cm.
- Series Title
- -
- Call Number
- 620.106 Wel s
The professional chef. Tenth Edition
A constant in-the-kitchen resource for culinary students and culinary professionals, The Professional Chef teaches proper culinary technique and includes nearly 900 recipes for instruction and inspiration.
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781119490951
- Collation
- xi, 885 p. ; 29 cm.
- Series Title
- -
- Call Number
- 641.57 Cul p
Operational risk management : a complete guide for banking and fintech. Secon…
This book also provides insight into some of the (often noto-rious) operational risk events that have occurred in the past 10 years, with analysis of the JPMorgan Whale event, the Archegos Credit Suisse event, the UBS and Société Générale unauthorized trading scandals, the reputational risk events related to LIBOR and the recent Australian Banking scandals, the Knight Capital technology mis…
- Edition
- Second edition, 2022
- ISBN/ISSN
- 9781119836049
- Collation
- 381 p. ; 29 cm.
- Series Title
- Wiley finance series
- Call Number
- 658.155 Gir o
Managing innovation : integrating technological, market and organizational ch…
Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation
- Edition
- Eighth Edition, 2025
- ISBN/ISSN
- 9781394252060
- Collation
- xxiii, 628 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.514 Tid m
Ongoing crisis communication : Planning, managing, and responding. Third Edition
Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. He reviews the latest research, explains how crisis communication can …
- Edition
- Third Edition
- ISBN/ISSN
- 9781412983105
- Collation
- 231 p.
- Series Title
- -
- Call Number
- 658.405 Coo o
PR strategy and application : managing influence
PR Strategy and Application is a comprehensive text that situates Public Relations in a context for the 21 st century, as a set of tools not just for the advertising executive and the reputation manager, but also for the activist, the diplomat, the crisis manager, and the homeland security officer.Explores the ways that PR pervades our culture and society with both positive and negative effects…
- Edition
- -
- ISBN/ISSN
- 9781405144070
- Collation
- viii, 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
Principles of structural design : wood, steel, and concrete. Third Edition
Timber, steel, and concrete are common engineering materials used for designing and constructing structures. The choice of material depends upon the type of structures, availability of material, and the preference of designer.The design practices the code requirements of each material are very different. In this updated edition, the elemental designs of individual components of each material ar…
- Edition
- Third Edition
- ISBN/ISSN
- 9781138493537
- Collation
- -
- Series Title
- -
- Call Number
- 624.1771 Gup p
Building climate : An encyclopaedia on architecture, landscape architecture a…
The book is intended to explain, arouse curiosity, reveal solutions, and remove the perceived hurdles on the way to net zero - a reminder of the importance of building for the future of our planet.
- Edition
- -
- ISBN/ISSN
- 9783909928774
- Collation
- -
- Series Title
- -
- Call Number
- 640 Mar b
Lean branding : creating dynamic brands to generate conversion
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…
- Edition
- -
- ISBN/ISSN
- 9781492054191
- Collation
- 272 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Bus l
Information technology project management. Ninth Edition
Develop a strong understanding of IT project management as you learn to apply today’s most effective project management tools and techniques with the unique approach found in Schwalbe's INFORMATION TECHNOLOGY PROJECT MANAGEMENT, 9E. Examine the latest developments and skills as you prepare for the Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) exams.…
- Edition
- Ninth Edition
- ISBN/ISSN
- 9781337101356
- Collation
- 560 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.404 Sch i
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography