"Alexander and Sadiku's sixth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more interesting, and easier to understand than other, more traditional texts. Students are introduced to the sound, six-step problem solving methodology in chapter one, and are cons…
"[This book] discussed general terms and examples as financial manager, basic concept underlying corporate finance and emphasize the role of the financial manager as decision maker.'--Adapted from back cover.
The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance.…
It’s tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With Forms, Folds & Sizes – Revised, you can just look them up! Including updated information and new topics, this handbook provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when des…
This fully updated sixth edition of Food and Beverage Cost Control provides students and managers with a wealth of comprehensive resources and the specific tools they need to keep costs low and profit margins high. In order for foodservice managers to control costs effectively, they must have a firm grasp of accounting, marketing, and legal issues, as well as an understanding of food and bevera…
Fundamentals of Fluid Mechanics offers comprehensive topical coverage, with varied examples and problems, application of visual component of fluid mechanics, and strong focus on effective learning. The text enables the gradual development of confidence in problem solving. Each important concept is introduced in easy–to–understand terms before more complicated examples are discussed. Continu…
For the introductory finance course-undergraduate corporate finance or financial management-required at all undergraduate business schools. Get the picture and develop a fundamental understanding of finance. Students often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help students see the big picture, this text provides an introduction t…
Valuation is at the heart of investing. A considerable part of the information for valuation is in the financial statements. Financial Statement Analysis and Security Valuation, 5 e by Stephen Penman shows students how to extract information from financial statements and use that data to value firms. The 5th edition shows how to handle the accounting in financial statements and use the financia…
Financial Statement Analysis, 9e, emphasizes effective business analysis and decision making by analysts, investors, managers, and other stakeholders of the company. It continues to set the standard (over 8 prior editions and hundreds of thousands in unit book sales) in showing students the keys to effective financial statement analysis. It begins with an overview (chapters 1-2), followed by ac…
Financial Accounting Theory and Analysis: Text and Cases, 11th Edition continues to focus on showing readers how accounting standards directly affect daily decision making on the job. The new edition of this text has been updated and revised to provide students and professionals with the theoretical background they need to keep up with the convergence issues and succeed in today’s increasingl…
Financial Accounting Theory provides a thorough presentation of financial accounting theories. This new edition continues to include considerable coverage of accounting standards oriented to IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure…
Solid financial information and the ability to use that information successfully in business today differentiate the truly exceptional from the ordinary. Now you can guide your students in developing the understanding and skills to make them true winners in business with the proven, balanced blend of procedure and concepts in the latest edition of Albrecht/Stice/Stice's FINANCIAL ACCOUNTING. Or…
For introductory Financial Accounting courses that are not using debits and credits. Relevance for majors and non-majors--accounting concepts explained in a business context. Financial Accounting: A Business Process Approach explains accounting concepts in a way all majors can understand by organizing the material around how a business works. This text's business process approach presents a bus…
Ready to take on the challenges of print production without fear? There is no better source for understanding how to properly prepare electronic files for printing than Exploring Digital Prepress. An organized, linear format follows the print production process, taking readers step-by-step through simple, straightforward methods for producing the highest-quality printed artwork once an image is…
Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punchline. So what is PR and what is its practical use in a noisy world of …
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such…
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field, more so than ever before. Written in a practical and approachable style, Ethics in Public Relations outlines the important ethical concerns in public relations and corporate communications and gives readers the too…
This book will help you teach yourself the essential ideas of accounting. You will learn what accounting information can--and cannot--tell you about an organization.