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Event marketing : how to successfully promote events, festivals, conventions,…
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such…
- Edition
- Second Edition
- ISBN/ISSN
- 9780470891070
- Collation
- 273 p.
- Series Title
- -
- Call Number
- 658.456 Pre e
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