This texts builds on the tradition of excellence that instructors and students have come to associate with the Ross, Westerfield and Jordan series. It blends comprehensive coverage of modern research with an emphasis on practical applications. Written with one strongly held principle that corporate finance should be developed and taught in terms of a few integrated, powerful ideas, three basic …
This book was designed and developed for a first course in business or corporate finance, for both finance majors and non-majors alike.
This texts builds on the tradition of excellence that instructors and students have come to associate with the Ross, Westerfield and Jordan series. It blends comprehensive coverage of modern research with an emphasis on practical applications. Written with one strongly held principle that corporate finance should be developed and taught in terms of a few integrated, powerful ideas, three basic …
Corporate Finance, by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central…
"[This book] discussed general terms and examples as financial manager, basic concept underlying corporate finance and emphasize the role of the financial manager as decision maker.'--Adapted from back cover.
The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance.…