Marketing 5.0: Teknologi Untuk Kemanusiaan

Edition

-

ISBN/ISSN

9786020663449

Collation

ix, 244 p. ; 21 cm.

Series Title

-

Call Number

658.8 Phi m

Prinsip-Prinsip Pemasaran Jilid 2. Edisi Ke-12

The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the st…

Manajemen Pemasaran Jilid 1. Edisi Ke-12

Edition

Edisi Ke-12

ISBN/ISSN

9789796838176

Collation

xxix, 444 p. ; 30 cm.

Series Title

-

Call Number

658.821 Kot m

Manajemen Pemasaran Jilid 2. Edisi Ke-12

Edition

Edisi Ke-12

ISBN/ISSN

9789796838184

Collation

xxix, 443 p. ; 30 cm.

Series Title

-

Call Number

658.821 Kot m

Prinsip-prinsip Pemasaran Jilid 1. Edisi ke-12

Edition

Edisi ke-12

ISBN/ISSN

9789790331327

Collation

370p.

Series Title

-

Call Number

658.8 Kot p

Marketing : An introduction. Fourth Edition

This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action.

Marketing management. Twelfth Edition

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

B2B Brand Management

Edition

-

ISBN/ISSN

9789797986230

Collation

383 p.

Series Title

-

Call Number

658.82722 Pfo b

Marketing management. Seventeenth Global Edition

Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index

Principles of marketing an asian perspective

"[This book] A 5-step customer engagement framework ties together key concepts and details on how marketing creates customer value and captures customer value in return.

Principles of marketing. Fourteenth Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Principles of marketing. Seventeenth Edition

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Corporate social responsibility : Doing the most good for your company and yo…

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gai…

Marketing management : an Asian perspective. Seventh Edition

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing for hospitality and tourism. Seventh Edition

The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Social marketing : influencing behaviors for good. Fifth Edition

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer,…

Principles of marketing. Thirteenth Edition

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Principles of marketing. Twelfth Edition

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

Marketing for Hospitality and Tourism. Sixth Edition

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…

Principles of marketing. Sixteenth Global Edition

"For Principles of Marketing courses that require a comprehensive text" Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, in…