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Corporate social responsibility : Doing the most good for your company and yo…
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gai…
- Edition
- -
- ISBN/ISSN
- 9780471476115
- Collation
- x, 307 hlm. : ilus. ; 24 cm.
- Series Title
- -
- Call Number
- 658.408 Kot c
Social marketing : influencing behaviors for good. Fifth Edition
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer,…
- Edition
- Fifth Edition
- ISBN/ISSN
- 9781452292144
- Collation
- xv, 567 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 Kot s
Good works! : marketing and corporate initiatives that build a better world--…
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate …
- Edition
- -
- ISBN/ISSN
- 9788126536665
- Collation
- 282 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.802 Kot g
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