Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Social media marketing in tourism and hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content…

Understanding digital marketing : marketing strategies for engaging the digit…

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

Social media marketing. Fourth Edition

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

Content Rules

Edition

-

ISBN/ISSN

9781280592607

Collation

-

Series Title

-

Call Number

658.872 Han c

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Social media law and ethics. Second Edition

This second edition explores freedom of expression, as it applies to students, media industry professionals, content creators and audience members. Include glossary & index

The social media strategist : build a successful program from the inside out

Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.” —George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The S…

Social media : a critical introduction

Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christi…

Social media marketing : a strategic approach. Second Edition

Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in th…

Writing and editing for digital media. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9781032114682

Collation

342 p. ; 26 cm.

Series Title

-

Call Number

808.02 Car w

Portfolio building activities in social media : exercises in strategic commun…

Edition

Second Edition

ISBN/ISSN

9781071828038

Collation

141 p. ; 26 cm.

Series Title

-

Call Number

302.231 Fre p

Analyzing the social web

Introduces a framework and techniques for the analysis and application of public data being generated by social networks and social media. Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network. Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be a…

Social media : a critical introduction. Third Edition

This book provides a critical theory perspective on social media and its role in contemporary society. Bibliography : page 387-411. Index : page 414-428.

Social media : how to engage, share, and connect. Second Edition

Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

Social media and crisis communication. Second Edition

Edition

Second Edition

ISBN/ISSN

9780367489007

Collation

406 p. ; 24 cm.

Series Title

-

Call Number

659.203 Jin s

Social media for strategic communication : creative strategies and research-b…

Edition

Second Edition

ISBN/ISSN

9781071852514

Collation

460 p. ; 26 cm.

Series Title

-

Call Number

302.231 Fre s