Understanding digital marketing : marketing strategies for engaging the digit…

Edition

Fourth Edition

ISBN/ISSN

9780749478438

Collation

-

Series Title

-

Call Number

658.872 Rya u

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

Social media marketing. Fourth Edition

With a balance of essential theory and practical application, the text has been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma

Content Rules

Edition

-

ISBN/ISSN

9781280592607

Collation

-

Series Title

-

Call Number

658.872 Han c

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Influencer marketing : building brand communities and engagement. Second Edition

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Includes Index

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Social media law and ethics. Second Edition

This second edition explores freedom of expression, as it applies to students, media industry professionals, content creators and audience members. Include glossary & index

The social media strategist : build a successful program from the inside out

Edition

-

ISBN/ISSN

9780071768252

Collation

269 p.

Series Title

-

Call Number

302.23068 Bar s

Social media : a critical introduction

Edition

-

ISBN/ISSN

9781446257319

Collation

293 p ; 25 cm

Series Title

-

Call Number

302.231 Fuc s

Social media marketing : a strategic approach. Second Edition

Edition

Second Edition

ISBN/ISSN

9781305502758

Collation

-

Series Title

-

Call Number

658.872 Bar s

Writing and editing for digital media. Fifth Edition

Edition

Fifth Edition

ISBN/ISSN

9781032114682

Collation

342 p. ; 26 cm.

Series Title

-

Call Number

808.02 Car w

Portfolio building activities in social media : exercises in strategic commun…

Edition

Second Edition

ISBN/ISSN

9781071828038

Collation

141 p. ; 26 cm.

Series Title

-

Call Number

302.231 Fre p

Analyzing the social web

Edition

-

ISBN/ISSN

9780124055315

Collation

264 p

Series Title

-

Call Number

302.302 Gol a

Social media : a critical introduction. Third Edition

This book provides a critical theory perspective on social media and its role in contemporary society. Bibliography : page 387-411. Index : page 414-428.

Social media : how to engage, share, and connect. Second Edition

Edition

Second Edition

ISBN/ISSN

9781442265240

Collation

xii, 209 p. ; 26 cm.

Series Title

-

Call Number

302.231 Lut s

Social media and crisis communication. Second Edition

Edition

Second Edition

ISBN/ISSN

9780367489007

Collation

406 p. ; 24 cm.

Series Title

-

Call Number

659.203 Jin s

Social media for strategic communication : creative strategies and research-b…

Edition

Second Edition

ISBN/ISSN

9781071852514

Collation

460 p. ; 26 cm.

Series Title

-

Call Number

302.231 Fre s

Social media marketing. Third Edition

Pengganti buku Social media marketing 2nd ed. (17/01093)