Understanding digital marketing : marketing strategies for engaging the digit…

Edition

Fourth Edition

ISBN/ISSN

9780749478438

Collation

-

Series Title

-

Call Number

658.872 Rya u

Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

Marketing management. Seventeenth Global Edition

Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. Include endnotes, glossary, and index

Global Marketing. Ninth Global Edition

Edition

Ninth Global Edition

ISBN/ISSN

9781292150765

Collation

624 p. ; 28 cm.

Series Title

-

Call Number

658.84822 Kee g

Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Hibah Eva Grace Sengkey

Principles of marketing. Nineteenth Edition.

This book presents a fundamental marketing information within an innovative customer-value framework to help individuals understand how to create value and build customer relationships. Appendix : page 638-677. Glossary : page 678-688. Bibliography : page 689-737. Index : page 738-768.

Marketing management : a strategic decision-making approach, eighth edition

Hibah Eva Grace Sengkey

Market-based management : strategies for growing customer value and profitabi…

Hibah Eva Grace Sengkey

Creativity in product innovation

Edition

-

ISBN/ISSN

9780521002493

Collation

-

Series Title

-

Call Number

658.57 Gol c

Agency : starting a creative firm in the age of digital marketing

Edition

-

ISBN/ISSN

9781137279866

Collation

335 p.

Series Title

-

Call Number

659.10681 Web a

When retail customers count : how understanding customer traffic patterns can…

Edition

-

ISBN/ISSN

9781420824766

Collation

xii, 292 p. ; 24 cm.

Series Title

-

Call Number

658.8342 Rys m