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Found 1 from your keywords: author=Balasubramanian, Sridha...

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Principles of marketing. Nineteenth Edition.

Kotler, Philip Armstrong, Gary, 1943-Balasubramanian, Sridhar

This book presents a fundamental marketing information within an innovative customer-value framework to help individuals understand how to create value and build customer relationships. Appendix : page 638-677. Glossary : page 678-688. Bibliography : page 689-737. Index : page 738-768.

Edition: Nineteenth Edition, 2024
ISBN/ISSN: 9781292449364
Collation: 768 p. ; 28 cm.
Series Title: -
Call Number: 658.8 Kot p

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