Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Portfolio building activities in social media : exercises in strategic commun…

Edition

Second Edition

ISBN/ISSN

9781071828038

Collation

141 p. ; 26 cm.

Series Title

-

Call Number

302.231 Fre p

Online public relations : a practical guide to developing an online strategy …

Edition

Second Edition

ISBN/ISSN

9780749449681

Collation

XIII, 274 p. ; 24 cm.

Series Title

-

Call Number

659.2 Phi o

New media and public relations. Second Edition

Edition

Second Edition

ISBN/ISSN

9781433116278

Collation

371 p. ; 26 cm.

Series Title

-

Call Number

659.20285 Duh n

New media and public relations. Third Edition

Edition

Third Edition

ISBN/ISSN

9781433132735

Collation

336 p. ; 26 cm.

Series Title

-

Call Number

659.202854678 Duh n

Corporate communication through social media : strategies for managing reputa…

Edition

-

ISBN/ISSN

9789386446190

Collation

-

Series Title

-

Call Number

659.2028 Kau c

Social media strategy : marketing and advertising in the consumer revolution

Edition

-

ISBN/ISSN

9781442251533

Collation

239 p.

Series Title

-

Call Number

658.872 Que s