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Found 1 from your keywords: author=Kaul, Asha
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Corporate communication through social media : strategies for managing reputa…
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Kaul, AshaChaudhri, Vidhi

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive…

Edition
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ISBN/ISSN
9789386446190
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Call Number
659.2028 Kau c
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