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Found 2 from your keywords: author=Duhe, Sandra C
cover
New media and public relations. Second Edition
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Duhe, Sandra C

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control …

Edition
Second Edition
ISBN/ISSN
9781433116278
Collation
371 p. ; 26 cm.
Series Title
-
Call Number
659.20285 Duh n
cover
New media and public relations. Third Edition
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Duhé, Sandra C.

The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments.

Edition
Third Edition
ISBN/ISSN
9781433132735
Collation
336 p. ; 26 cm.
Series Title
-
Call Number
659.202854678 Duh n