Digital Branding How to Successfully Build and Measure a Brand Online. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9781398618428

Collation

-

Series Title

-

Call Number

658.827 Row d

Digital marketing : strategy, implementation and practice. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292400969

Collation

534 p. ; 27 cm.

Series Title

-

Call Number

658.87202854678 Cha d

Ultimate guide to google adwords : how to access 100 million people in 10 min…

Edition

Third Edition

ISBN/ISSN

9781599184418

Collation

-

Series Title

-

Call Number

658.8422522 Mar u

E-marketing. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781292000411

Collation

496 p. ; 24 cm.

Series Title

-

Call Number

658.87222 Str e

Understanding digital marketing : marketing strategies for engaging the digit…

Edition

Fourth Edition

ISBN/ISSN

9780749478438

Collation

-

Series Title

-

Call Number

658.872 Rya u

Growth Hack: How to build virality into your business

Edition

First edition, 2016

ISBN/ISSN

9781530991082

Collation

-

Series Title

-

Call Number

658.872 Hun g

Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

Video marketing : create engaging video campaigns to drive brand growth and s…

Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales

Digital marketing fundamentals. Second Edition

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrate…

The new rules of marketing & PR : how to use social media, online video, mobi…

Edition

Sixth Edition

ISBN/ISSN

9781119362418

Collation

426 p. ; 24 cm.

Series Title

-

Call Number

658.872 Sco n

Digital marketing. Ninth Edition

Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends Included Glossary and Index

E-commerce 2016 : business. technology. society. Twelfth Global Edition

Edition

Twelfth Global Edition

ISBN/ISSN

9781292109961

Collation

909 p. ; 26 cm.

Series Title

-

Call Number

658.8421 Lau e

E-commerce : business, technology, society. Thirteenth Global Edition

Edition

Thirteenth Global Edition

ISBN/ISSN

9781292211688

Collation

908 p. ; 26 cm.

Series Title

-

Call Number

658.872 Lau e

Content Rules

Edition

-

ISBN/ISSN

9781280592607

Collation

-

Series Title

-

Call Number

658.872 Han c

Real-time marketing & PR : how to instantly engage your market, connect with …

Buku hibah The Asia Foundation

Likeable social media : how to delight your customers, create an irresistible…

Edition

-

ISBN/ISSN

9780071762342

Collation

-

Series Title

-

Call Number

658.872 Ker l

Social Media Campaigns : strategies for public relations and marketing. Third…

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. Includes Index

Advanced google adwords. Second Edition

Edition

Second Edition

ISBN/ISSN

9781118194508

Collation

-

Series Title

-

Call Number

658.8720285536 Ged a