Interior Design. Third Edition

Interior design touches the lives of all of us in a very direct way. We all live in interiors, and most of us work, study, shop, and travel inside buildings, vehicles, and other enclosures. At one time or another, almost everyone has been an interior designer on a limited scale, when choosing a paint color or a rug, when buying furniture, or when arranging furniture in a new living place. For t…

IMC : using advertising and promotion to build brands

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…

Advertising Design and Typography

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Gett…

Full of Characters : Character Design - Design des Personnages - Disen~o de P…

This illustrated volume presents an unsurpassed collection of the most original and new characters from designers all around the world.

Innovation in Magazine Design

Edition

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ISBN/ISSN

9812454578

Collation

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Series Title

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Call Number

658.82722 Riv i

Advertising, promotion and other aspects of integrated marketing communicatio…

Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerg…

Integrated advertising, promotion & marketing communications. Seventh Edition

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotion…

Designing brand experiences

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive co…

Pages/Editorial Design

Edition

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ISBN/ISSN

9788496774148

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Series Title

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658.82722 Sal p

Design of the 20th century

The bible of breakthroughs and inspiration (TASCHEN's 25th anniversary special edition) Poised at the start of the 21st century, we can see clearly that the previous century was marked by momentous changes in the field of design. Aesthetics entered into everyday life with often staggering results. Our homes and workplaces turned into veritable galleries of style and innovation. From furniture t…

Merancang media promosi unik dan menarik

Edition

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ISBN/ISSN

9786027526594

Collation

100 p.

Series Title

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Call Number

658.82722 Ard m

Makna Desain Modern; Budaya Material, Konsumerisme, (Peng)Gaya(an)

Edition

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ISBN/ISSN

6028252085

Collation

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Series Title

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Call Number

658.82722 Dor m

What is Branding?

A comprehensive guide to the world of branding It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytellin…

Elegance

Elegance represents an important watershed in architectural design. Since the onset of computer-driven technologies, innovative designers have, almost exclusively, been preoccupied with the pursuit of digital techniques. This issue of AD extrapolates current design tendencies and brings them together to present a new type of architecture, one that is seamlessly trying processes, space, structur…

How to Design and build

Whatever your level of ambition, this guide will show you how to get there. From the basics of getting started, the book moves on to creating webpages, working with images and building your own website, as well as how to incorporate sound, video and animation and how to attract and retain visitors to your site.

The fundamentals of illustration

A fresh introduction to the important elements of the discipline that takes the reader step-by-step through the key processes, themes and applications in illustration.

Advertising Strategy

Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that foc…