Strategic brand management : building, measuring, and managing brand equity. …

This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.

B2B Brand Management

Edition

-

ISBN/ISSN

9789797986230

Collation

383 p.

Series Title

-

Call Number

658.82722 Pfo b

The Brand Handbook

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the mos…

Strategic brand management : building, measuring, and managing brand equity. …

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text…

Bukan Sekadar Kopi : Prinsip-Prinsip Di Balik Sukses Starbucks

Edition

-

ISBN/ISSN

9789792238815

Collation

-

Series Title

-

Call Number

658.82722 Gol b

The Origin Of Brands

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses exp…

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fifth Edition

ISBN/ISSN

9781292314969

Collation

-

Series Title

-

Call Number

658.827 Kel s

Brand New : The shape of brands to come

The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape

How cool brands stay hot : branding to generation Y

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

60-minute brand strategist : the essential brand book for marketing professional

In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

Brands with character

Brands with Character showcases the strongest in brand identities employing characters to capture peoples attention. The featured designs are based on humans, animals and even anthropomorphized logos and words that reflect the unique principles and backgrounds of each brand. The identities range from sleek and modern to playful and childlike and are sure to delight and inspire. A diverse select…

On Competition

Porter was the first to bridge the field of industrial organization with the field of management, effectively forging the new field of competitive strategy.

The Official MIM Academy Coursebook; Brand Operation

Edition

-

ISBN/ISSN

9789790752627

Collation

-

Series Title

-

Call Number

658.82722 Kar t

The complete ideals guides : Brand management

Edition

-

ISBN/ISSN

9793464143

Collation

xxii, 310 hlm. ; 23 cm.

Series Title

-

Call Number

658.82722 Nic t

Destination Branding for Small Cities ; The Essentials for Successful Place B…

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

Loveworks : how the world's top marketers make emotional connections to win i…

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, pe…