The Practice of Public relations. Eleventh Edition

For undergraduate Introduction to Public Relations courses. Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 11th edition continues the theme of giving students the knowledge and skills they need to know to be successful in …

Primer Of Public Relations Research. Second Edition

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of quali…

Handbook of Public Relations: Pengantar Komprehensif

Buku ini menjelaskan semua hal yang ''wajib'' dan perlu diketahui oleh insan Public Relations (PR). Semua yang diuraikan di sini merupakan pengetahuan dasar bagi calon dan pejebat PR, baik yang bersifat teoretis maupun praktis. Dengan mengetahui dan memahaminya, diharapkan akan lahir insan-insan PR yang profesional yang dapat mengembangkan citra dan reputasi lembaga, perusahaan, dan organisasinya.

Planning and Managing Public Relations Campaigns. Second Edition

Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second ed…

Planning and managing public relations campaigns : a strategic approach. Thir…

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program…

Public relations writing : pendekatan teoretis dan praktis

Edition

-

ISBN/ISSN

9793782242

Collation

244 p.

Series Title

-

Call Number

659.2 Iri p

Public relations writing : teknik produksi media public relations dan publisi…

Edition

Edisi Kedua

ISBN/ISSN

9786029413083

Collation

294 p

Series Title

-

Call Number

659.2 Kri p

Reputation management : the key to successful public relations and corporate …

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputati…

Reputation management : the key to successful public relations and corporate …

Edition

Fourth Edition

ISBN/ISSN

9780815376972

Collation

438 p. ; 27 cm.

Series Title

-

Call Number

659.2 Doo r

Strategic communication theory and practice : the cocreational model

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory a…

Strategic social media as activism : repression, resistance, rebellion, reform

Edition

-

ISBN/ISSN

9781032272184

Collation

314 p. ; 26 cm.

Series Title

-

Call Number

302.23 Wal s

Dinamika Media Relations di Era Digital

Hibah dari Ibu Cendera Rizky Anugrah Bangun

Social media theory and communications practice

Edition

-

ISBN/ISSN

9781032185873

Collation

205 p. ; 23 cm.

Series Title

-

Call Number

302.231 Leh s

Public relations : critical debates and contemporary practice

This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.

The Routledge handbook of critical public relations

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field a…

Imaging in Advertising :verbal and visual codes of commerce

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes sha…

Public relations strategy

Sandra Oliver's study reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. Written for PR practitioners and students.

A professional and practitioner's guide to public relations research, measure…

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations rese…

Public Speaking for Kids

Edition

-

ISBN/ISSN

9789790813946

Collation

-

Series Title

-

Call Number

659.222 Hug p

Cases in public relations management

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to …