A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.
Sandra Oliver's study reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. Written for PR practitioners and students.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.