Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Digital Creative & Information and Communication Technology Industries

Edition

-

ISBN/ISSN

9789791624817

Collation

vii, 400 p. ; 27 cm.

Series Title

-

Call Number

659.144 Uto d

Digital cultures : understanding new media

From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities.

Marketing communications. Third Edition

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this…

Media Now : Understanding Media, Culture, and Technology. Seventh Edition

MEDIA NOW, Seventh Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students’ media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditiona…

The Idea Writers Copywriting in a New Media and Marketing Era

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…

Advertising and Promotion: An Integrated marketing communications perspective…

Edition

Sixth Edition

ISBN/ISSN

9780071240437

Collation

779 p. ; 27 cm.

Series Title

-

Call Number

659.121 Bel a

Advertising. Fourth Edition

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satel…

Advanced Google AdWords. Third Edition

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on…

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

Advertising Now Tv Commercials

Pour tous ceux qui aiment les publicités inventives, cet ouvrage rassemble les meilleurs exemples contemporains du monde entier. La plupart d'entre nous changent de chaîne ou partent aux toilettes pendant les pauses publicité, et pourtant il y a des spots qui sont plus proches du court métrage cérébral que des réclames péremptoires, unidimensionnelles et agressives que l'on connaît et …

Permission Marketing : Turning Strangers into Friends, and Friends into Custo…

Called "the ultimate entrepreneur for the Information Age" by "Business Week, " Godin explains Permission Marketing, a concept that shapes a sales pitch sothat consumers winningly accept it.

Principles of advertising : a global perspective. Second Edition

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Advertising and societies : global issues. Second Edition

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have releva…

Basics Advertising 01 : Copywriting

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.

Pages/Editorial Design

Edition

-

ISBN/ISSN

9788496774148

Collation

-

Series Title

-

Call Number

658.82722 Sal p

10 Principles of good advertising

"The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: …

Kleppner's Advertising Procedure. Seventeenth Edition

"Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear ex…

Prosiding Seminar Nasional : Menggagas Pencitraan Berbasis Kearifan Lokal

Edition

-

ISBN/ISSN

9789799204639

Collation

1124 p.

Series Title

-

Call Number

Ref 324.73 Sug p