Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Jefkins, Frank William

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Advertising. Fourth Edition

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satel…

Edition: Fourth Edition
ISBN/ISSN: 9780273634355
Collation: 394 p. ; 24 cm.
Series Title: -
Call Number: 659.1 Jef a

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