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Found 1 from your keywords: author=Lane, W Ronald
cover
Kleppner's Advertising Procedure. Seventeenth Edition
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Lane, W RonaldKing, Karen Whitehill

"Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. Though the book isn't just aimed at people going into the largest corporations or agencies, it is packed with enough clear ex…

Edition
Seventeenth Edition
ISBN/ISSN
9780135126479
Collation
829 p.
Series Title
-
Call Number
659.121 Lan k