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Found 1 from your keywords: author=Johnson, Carla
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Principles of advertising : a global perspective. Second Edition
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Lee, MonleJohnson, Carla

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Edition
Second Edition
ISBN/ISSN
9780789023001
Collation
427 p. ; 22 cm.
Series Title
-
Call Number
659.1 Lee p
Availability2
MARC DownloadCite
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