Influencer : building your personal brand in the age of social media

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? …

Building Personal Brand Equity

Sebagian leluhur kita—tokoh-tokoh pemimpin seperti kepala adat, kepala suku, ataupun penghulu (kepala/lurah kampung)—memiliki tradisi menanam pohon pinang di halaman depan rumah. Pohon itu kemudian tumbuh tegak lurus semampai. Pohon itu, selain memperindah halaman, juga melambangkan kelurusan budi, kesederhanaan watak, dan kejujuran si empunya rumah. —Daoed JOESOEF. Karakter diri yang bai…

Brand thinking and other noble pursuits

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily ba…

Package design workbook : the art and science of successful packaging

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Branding : Memahami dan Merancang Strategi Merek

Edition

-

ISBN/ISSN

9789796927203

Collation

-

Series Title

-

Call Number

658.827 Swa b

Public relations, branding and authenticity : brand communications in the dig…

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic natu…

Monster loyalty : how Lady Gaga turns followers into fanatics

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.

Brand New : The shape of brands to come

The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape

How cool brands stay hot : branding to generation Y

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

60-minute brand strategist : the essential brand book for marketing professional

In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

Brands with character

Brands with Character showcases the strongest in brand identities employing characters to capture peoples attention. The featured designs are based on humans, animals and even anthropomorphized logos and words that reflect the unique principles and backgrounds of each brand. The identities range from sleek and modern to playful and childlike and are sure to delight and inspire. A diverse select…

Creative personal branding : The Strategy to answer - What's next?

How to combine magic and logic, creativity and business?

Aaker on branding : 20 principles that drive success

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on…

Brand portfolio strategy : creating relevance, differentiation, energy, lever…

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dov…

Brand leadership

A comprehensive exploration of strategic brand leadership, from an expert in the fastgrowing field of brandequity, uses hundreds of studies of leading firms including General Electric, to show the strategic potential of brand management in a worldbased economy.

Brand management

Edition

-

ISBN/ISSN

9793464143

Collation

310 p.

Series Title

-

Call Number

658.827 Nic b

Brand relevance: making competitors irrelevant

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these co…

Manajemen & strategi merek

Edition

-

ISBN/ISSN

9789792926699

Collation

286 p.

Series Title

-

Call Number

658.827 Tji m

Kamus brand

English-Indonesian dictionary of branding terms.

Screw business as usual

Edition

-

ISBN/ISSN

9786027870222

Collation

400 p.

Series Title

-

Call Number

658.827 Bra s