Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Joachimsthaler, Erich

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Brand leadership

A comprehensive exploration of strategic brand leadership, from an expert in the fastgrowing field of brandequity, uses hundreds of studies of leading firms including General Electric, to show the strategic potential of brand management in a worldbased economy.

Edition: -
ISBN/ISSN: 0684839245
Collation: 351 p ; 25 cm
Series Title: -
Call Number: 658.827 Aak b

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