Public relations as relationship management : a relational approach to the st…

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Principles of marketing : an Asian perspective. Fourth Edition

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

Retail management : a strategic approach. Twelfth International Edition

Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.

Operations Management: Processes and Value Chains. Eighth Edition

Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest.

Marketing management : an Asian perspective. Sixth Edition

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

Basic marketing : a marketing strategy planning approach. Nineteenth Edition

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Strategic market management. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781119441434

Collation

380 p. ; 24 cm.

Series Title

-

Call Number

658.802 Aak s

Managing innovation : integrating technological, market and organizational ch…

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-bo…

Principles of information systems. Thirteenth Edition

Readers develop an understanding of the core principles of IS and how it is practiced today with PRINCIPLES OF INFORMATION SYSTEMS, 13th edition. This edition combines the latest research with the most current coverage available as content highlights IS-related careers. Readers explore the challenges and risks of computer crimes, hacking, and cyberterrorism as well as the most current research …

Logistic & Supply Chain

Edition

-

ISBN/ISSN

9786021571200

Collation

355 p. ; 23 cm cm.

Series Title

-

Call Number

658.5 zar l

Project Management: Achieving Competitive Advantage. Fourth Edition

The fundamentals of project management with a wide assortment of business applications. "Project Management" takes a decision-making, business-oriented approach to the management of projects, which is reinforced throughout the text with current examples of project management in action. And because understanding project management is central to operations in various industries, this text also ad…

Managing Information Technology Projects. Sixth Edition

MANAGING INFORMATION TECHNOLOGY PROJECTS, 6e, International Edition offers the "behind-the-scene" aspect of technology. By weaving together theory and practice, this text presents an understandable, integrated view of the many concepts skills, tools, and techniques involved in project management.

PMP : project management professional exam study guide. Eighth Edition

Handbook to aid candidates in preparation for the Certified Associate in Project Management (CAPM) exam.

Business research methods. Second Edition

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide.

Business model innovation : concepts, analysis, and cases. Second Edition

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamenta…

Business Intelligence A Managerial Approach. Second Edition

"We are experiencing a major growth in the use of computer-based decision support. Major companies such as IBM, Oracle, and Microsoft are creating new organizational units focused on analytics to help businesses get more effectiveness and efficiency out of their operations. As more and more decision makers become computer and Web literate, they are using more computerized tools to support their…

Workflow Modeling: Tools for process improvement and application development.…

Provides proven techniques for identifying, modeling and redesigning business processes and explaining how to implement workflow improvement, this book helps professionals define requirements for systems development or systems acquisitions.

Perilaku Organisasi (Jilid I)

Edition

8-9

ISBN/ISSN

9796831716

Collation

414 p.

Series Title

-

Call Number

658.320 Rob p

Human Resource Management. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780132335058

Collation

436 p.

Series Title

-

Call Number

658.3 Mon h

Human resource management. Fourteenth Edition

For courses in Human Resources Management. Human Resource Management provides students in human resource management courses and practicing managers with a full and practical review of essential HR concepts and techniques, with a particular focus on using human resource practices to improve performance, productivity, and profitability at work. This best-selling HRM text is designed with authorit…