The Handbook of Strategic Public Relations & Integrated Communications

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of t…

The HR book : Human resources management for business

Finding and keeping good employees is crucial to the efficient operation and success of every business. From hiring and orientation to developing company policies and negotiating employment contracts, today's employers have the opportunity to select and nurture employees who most closely fit their company's culture and performance objectives. Designed to complement Self-Counsel's Human Resource…

The Idea Writers Copywriting in a New Media and Marketing Era

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time…

The interactive manager : a self assessment and development programme

This innovative package comprises a useful book with a software package of questionnaires & activities which together form a unique interactive learning process for managers to work through at their own pace. Structured around 12 managerial competences, each chapter contains: the business case, putting the skill into practice, theory, case histories & summary checklists. To accompany the book, …

The media handbook : a complete guide to advertising media selection, plannin…

Written as an introduction to the media planning and buying process, this handbook should help the college student gain a clearer understanding of the media and how it fits into the overall marketing process. It should also be useful for those working in the advertising or media industries.

The political economy of communication. Second Edition

The Political Economy of Communication provides a thorough coverage of an important area of communication studies: the political economy approach to media. This highly successful text has been thoroughly updated, restructured, and rewritten in this new edition, clearly demonstrating how power operates across all media, from newspapers to Facebook, and how media power intersects with globalizati…

The SAGE handbook of qualitative research. Fifth Editon

The substantially updated and revised Fifth Edition of The SAGE Handbook of Qualitative Research by editors Norman K. Denzin and Yvonna S. Lincoln presents the state-of-the-art theory and practice of qualitative inquiry. Representing top scholars from around the world, the editors and contributors continue the tradition of synthesizing existing literature, defining the present, and shaping the …

The writer's journey : mythic structure for writers

Shows how writers can use mythic structure to give coherence and weight to both narrative fiction and nonfiction.

Thermodynamics for engineers

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Transform your management style : How to develop and motivate your staff to a…

Providing self-assessment exercises, checklists and case examples, Hilary Walmsley gives practical advice on growth and development, opportunities, problem-solving and employee motivation, and shows managers in a rapidly changing world of work how to apply the appropriate management style for the situation.

Typography essentials : 100 design principles for working with type. Revised …

Edition

Revised and Updated Edition

ISBN/ISSN

9781631596476

Collation

-

Series Title

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Call Number

686.224 Sal t

Understanding color : an introduction for designers. Third Edition

From theory to practice-enhance your skills in working with color! Connect the dots between your emotional, intuitive responses to color and the theories that explain them. Learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to av…

Understanding communication research methods : a theoretical and practical ap…

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practic…

The Art director's handbook of professional magazine design : classic techniq…

What makes a magazine into a design classic? Horst Moser has selected a huge range of examples from his amazing collection of international magazines and uses them to illustrate the principles of classic editorial design. He discusses the design challenges that face today’s art directors, and showcases the most successful solutions, from the cutting edge of modern style to classic techniques …

Art fundamentals : theory and practice. Eleventh Edition

Guide for students to learn about and apply the essential elements of art.

Art for Obama : designing Manifest Hope and the campaign for change

Collects artist essays and pieces of work focused on the election and presidency of Barack Obama, ranging from Shepard Fairey's iconic "Hope" print to knitted clothing and wooden sculpture.

Ampuh: cerdas tanpa batas

Edition

-

ISBN/ISSN

9789792744682

Collation

219 p.

Series Title

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Call Number

155.2 Sar a

Advertising and Promotion: An Integrated marketing communications perspective…

Edition

Sixth Edition

ISBN/ISSN

9780071240437

Collation

779 p. ; 27 cm.

Series Title

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Call Number

659.121 Bel a

Advertising. Fourth Edition

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satel…

Advanced Web metrics with Google Analytics. Third Edition

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book w…